Training Content Development

Content Development

Good content design essentials:

- Structure

- Examples

- User friendly

Gives direction

- Provides solution

Establishes the gap

- Purpose or objective 

- Focuses on the situation

Audience centric and not presenter centric

Linked to past, present and future    


Content development checklist:

Relevance to the learner

- Objectives and purpose 

- Intended outcome for the learner

- Learner's current knowledge and skill level

Points of interaction with the learner

- Use of media, technology, visual aids

- Use of branded/unbranded assessment 


Learning obstacles, if any and the possible 

  work around

The fact - A trainer has limited time and every minute is precious from the beginning when developing content. Therefore, the content must be designed to be delivered in a powerful, concise and meaningful manner.

As a trainer, one has to remember that too much or too less content can destroy the purpose of the training. Furthermore, the content needs to be developed keeping in mind:

- The purpose or objective of creating the content

- Once delivered; is the content going to persuade, motivate, impart new or reiterate old information

- Depending on the nature of the audience, either tone up or tone down the language of the content



Few tips when developing content:

- Determine some basic objectives

- Analyze the needs and constraints of the learner

- Identify a few ideas and build the content around it

- Develop an introduction that will attract their attention

- Choose appropriate visual aids

- Make use of logical arguments

- Suggest the benefits

- Prepare answers to anticipated questions


Training Content Development